Announcing our $35m fundraise! Read all about it here
Your traces tell you where the bottleneck is, but only if you can afford to collect them. Most teams cannot. Per-host fees, container charges, and ingestion markups force you to see less or pay more. Tsuga runs application performance management inside your cloud with per-GB pricing and no infrastructure penalties. You keep full traces, your data stays under your keys, and your on-call engineer gets the answer before the alert wakes them up.
The economics collapse before the technology does.
We've heard it directly from teams: 'We can't run APM in production... it would sink us financially.' That's not a fringe complaint. It's a systemic problem with how APM has been priced and packaged for the last decade.
The result is a set of compromises that engineering teams make every month, usually in silence, usually right before the finance review.
Every new service, every new container, every new environment means a bigger bill. Growth should be a good thing. Under this model, it's a liability. Teams start shadow-counting containers before they deploy them.
How Tsuga helps
Tsuga prices on ingested data volume, not on infrastructure count. Add services, spin up containers, expand into new environments. None of it increases your per-unit cost. Your application performance management bill scales with telemetry, not with headcount.
Tsuga delivers application performance management through a bring-your-own-cloud architecture: OpenTelemetry-native instrumentation, per-GB ingestion pricing with no per-host or per-container fees, full data sovereignty via customer-managed encryption and storage and remote lifecycle management so your team never touches the infrastructure.
The business model matters because it determines what your vendor is incentivised to optimise. Tsuga is aligned with efficiency.
Tsuga charges one price per GB ingested. No per-host fees. No per-container charges. No cardinality penalties. You pay for data, not for the size of your infrastructure. When your engineering team ships more services, your application performance management cost does not automatically spike.
Tsuga deploys the APM engine inside your AWS, GCP, or Azure environment. Your trace data lives in your object storage, encrypted with your KMS keys. The control plane connects remotely for management and UI, but it never ingests your telemetry.
Every Tsuga account gets a named field engineer for the lifetime of the relationship. During onboarding, that engineer works inside your environment to optimise pipelines, right-size retention, and reduce infrastructure costs. You get direct access to the CTO. The incentive is shared: Tsuga profits when your application performance management runs efficiently.
Capture every span at production scale without sampling. Tsuga's engine handles high-cardinality trace data inside your cloud, using your compute and storage resources with no vendor markup.
No proprietary agents. Instrument with standard OTel SDKs and collectors. Your telemetry strategy stays portable, and your engineering team avoids vendor-specific instrumentation debt.
Traces, logs, and metrics in a single query layer. Move from a latency spike in a trace to the underlying host metrics and application logs without switching contexts or tools.
When something goes wrong, Tsuga surfaces the likely cause automatically. On-call engineers spend their time fixing things, not correlating spans by hand.
Team ownership, RBAC, audit logs, and cost attribution are native features. As application performance management usage grows across your organisation, governance scales with it. No retrofitted access controls or surprise billing lines.
Team ownership, cost attribution, and access controls are native features. As APM usage grows across your organisation, governance scales with it.
Tsuga handles deployment, upgrades, autoscaling, recovery, and patching remotely. Your team gets the simplicity of a managed platform without the operational burden of self-hosting.
At Tsuga, we are honest about fit. Application performance management is not one-size-fits-all.
It means the Tsuga Engine runs inside your AWS, GCP, or Azure account, not ours. Your trace data is stored in your object storage, encrypted with your KMS keys, and queried through infrastructure you control. Tsuga manages the software lifecycle remotely (deployment, upgrades, autoscaling, recovery) via a secure control plane, but your telemetry never crosses into a third-party cloud.
If your observability bill is growing faster than your infrastructure, or if telemetry leaving your cloud is a risk you cannot take, Tsuga is built for your constraints.
